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One Day, A Grant Seeker Became a Grant Maker: 3 Takeaways for Funder Communications

One Day, A Grant Seeker Became a Grant Maker:  3 Takeaways for Funder Communications

I have been responsible for preparing and submitting grant proposals for nonprofit organizations for nearly 20 years. I haven’t counted, but I’d bet the number of grant applications and requests I’ve written is in the hundreds.

I’ve also led program development and implementation, which necessarily includes making the case to stakeholders (community members, potential participants, bosses, funders, etc.) for why a given program is needed, how it will make a difference, and why they should get involved.

And of course, there are overlapping duties and opportunities – events, site visits, presentations, and reports. (As a fellow nonprofit management professional, you know what I’m talking about.) Altogether, I have had countless conversations and other communications with major funders. But only recently have I been one.

Follow up. Follow up. Follow up.

Follow up. Follow up. Follow up.

I can vividly recall my American Heart Association fundraising and volunteer engagement training in the late 1980's. Teams of AHA staff were in small groups discussing the important steps to success. The assigned "reporter" from one of the groups used an entire flip chart page to write "Follow up! Follow up! Follow up!" and he used a red marker to add emphasis. The primary point: As one engages donors, sponsors, and volunteers, follow up will be an absolute necessity. I learned this to be true during my American Heart Association career and beyond.